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P&G - Exclusive Partner

Case Study for P&G

About
Best American brands in FMCG
Challenge
Predominantly a chemist heavy distribution, we learnt quickly with whisper & ariel launch we need to increase new channels like grocery, wholesale & general merchants.
Solution
Rapidly expanded distribution to new channels & helped the brand have quality trials & faster reach to consumers.
Outcome
Quick learning & adapting helped grow faster.