Samsung

Case Study for Samsung

About

Korean electronic major

Challenge

Was predominantly a distribution brand in mbo's, wanted a push to open excel stores.

Solution

Identified strategic location in malls to open excel Samsung digital plaza's, this helped the brand get higher visibility among affluent consumers to sell high priced products.

Outcome

Brand Samsung got a great push in malls to expand all India, the high priced premium products among all categories form tv, ha & mobiles grew rapidly thereafter.

Case Study for Samsung

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