Straight Salon
![Brand Logo](/images/617a6786225be2c485411c86_612cc6b9487d147b148792a8_Logo%2520Straight.png)
Case Study for Straight Salon
About
Own brand
Challenge
Indian working women's always had a desire to have straight silky hair, but the pricing was a big barrier to get this done at professional salons due to their high price.
Solution
We quickly understood this need & created a smart concept salon which is light on investment but give a very functional concept which looks high end, gives the great salon brands & hygiene which any other high end salon provides but at a very reasonable price to Indian consumers which they could afford.
Outcome
Our salon became a grand success in bangaluru city among aspiring young IT professionals & other middle & high class income salons customers.